RADAR → Festival Identity

Conceptualized and developed a visual identity for a hypothetical event held within Los Angeles. RADAR aims to create an immersive, multi-sensory experience that unites diverse audiences through groundbreaking music performances and a vibrant festival atmosphere while showcasing emerging and established talent across genres, connections between cultures, and setting new standards in Festivals.

The Criterion Collection → Brand Identity

The Criterion Collection is renowned for its curation of classic and contemporary films, offering high-quality editions that prioritize preservation, restoration, and supplementary features. The Criterion Collection celebrates a deep love for cinema. It invites new audiences into the rich world of film, making timeless stories accessible and relevant. Through thoughtful design, curated context, and a visual language that sparks curiosity, the identity becomes more than presentation; it becomes a portal into the art of filmmaking and the joy of watching.

JOGA →Publication and Identity

Joga Bonito is one of football's most revolutionary styles of play. The term reflects Brazilians’ (and many football fans worldwide) joy and passion for the sport. The book tells the history and culture of Brazilian football's style and then briefly talks about how it has spread to various countries and how the world has a phrase to do football justice.

Museum of Contemporary Art →Museum Identity

Rebrand identity for the Museum of Contemporary Art, Los Angeles—a major art museum dedicated to contemporary art, featuring works from the 1940s to the present.

NO i-D →Publication

“NO i-D” is an exhibition diving into the world of artists who hide their identities, allowing their work to stand apart from their personal lives and personas. Featuring: Banksy, STIK, Daft Punk, Jerkface, Gorillaz, Felipe Pantone.

EVERYTHING YOU LIKE, I LIKED 5 YEARS AGO →Publication

64-page publication book about how Streetwear culture influenced Luxury. From the beginning to the impact and how it shifted the fashion industry forever. The fusion of streetwear and luxury is not just a trend, it’s a cultural shift that has redefined the fashion landscape.

TERRA →Package Design

TERRA is a rock climbing basics tools Kit designed to provide climbers of all levels with the essential tools needed for a safe, efficient, and enjoyable climbing experience. Whether you’re a beginner starting your first climb or an experienced climber tackling challenging routes, this kit ensures you have everything you need to conquer the heights.

PROJECTSRADARThe Criterion CollectionJOGA (Bonito)Museum of Contemporary Art NO i-D E.Y.L.I.L.5.Y.ATERRA → PlayAbout Email Instagram © Jared Rodriguez

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PROJECTS

RADAR
The Criterion Collection
JOGA (Bonito)
Museum of Contemporary Art
NO i-D
E.Y.L.I.L.5.Y.A
TERRA

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© Jared Rodriguez