PROJECTS

  1. RADAR
  2. Criterion Collection
  3. JOGA (Bonito)
  4. Museum of Contemporary Art
  5. E.Y.L.I.L.5.Y.A
  6. TERRA



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© Jared Rodriguez





RADAR → Festival Identity



Conceptualized and developed a visual identity for a hypothetical event held within Los Angeles. RADAR aims to create an immersive, multi-sensory experience that unites diverse audiences through groundbreaking music performances and a vibrant festival atmosphere while showcasing emerging and established talent across genres, connections between cultures, and setting new standards in Festivals.



Criterion Collection → Brand Identity




The Criterion Collection is renowned for its curation of classic and contemporary films, offering high-quality editions that prioritize preservation, restoration, and supplementary features. It invites new audiences into the rich world of film, making timeless stories accessible and relevant.  The identity becomes more than presentation; it becomes a portal into the art of filmmaking and the joy of watching.



JOGA →Publication and Identity




Joga Bonito is one of football's most revolutionary styles of play. The term reflects Brazilians’ (and many football fans worldwide) joy and passion for the sport. The book retells the history and culture of Brazilian football's style, and then briefly discusses how it has spread to various countries, highlighting how the world has a phrase to do football justice.



Museum of Contemporary Art →Museum Identity




Rebrand identity for the Museum of Contemporary Art, Los Angeles—a major art museum dedicated to contemporary art, featuring works from the 1940s to the present. 



EVERYTHING YOU LIKE, I LIKED 5 YEARS AGO →Publication



Publication of a book about how Streetwear culture influenced Luxury. From the beginning to the impact and how it shifted the fashion industry forever. The fusion of streetwear and luxury is not just a trend; it’s a cultural shift that has redefined the fashion landscape.



TERRA →Package Design




TERRA is a rock climbing basics tool Kit designed to provide climbers of all levels with the essential tools needed for a safe, efficient, and enjoyable climbing experience. Whether you’re a beginner starting your first climb or an experienced climber tackling challenging routes, this kit ensures you have everything you need to conquer the heights.