The Criterion Collection
Content:
Print
Environemental
Website
Social
Publication
The Criterion Collection celebrates a deep love for cinema. It invites new audiences into the rich world of film, making timeless stories accessible and relevant.
Through thoughtful design, curated context, and a visual language that sparks curiosity, the identity becomes more than presentation; it becomes a portal into the art of filmmaking and the joy of watching.
This project is a student work created for educational purposes only. I do not hold or own any rights to the photos used in this project. All images belong to their respective copyright owners.
Poster Series
A resource for novice to aficionado.
Inspired by the elements of film that often go unnoticed at first glance, this explores the hidden structures that shape the cinematic experience. The typographic system takes inspiration from the layout and pacing of screenplay formatting, allowing dialogue, direction, and structure to inform the visual hierarchy. Each film is paired with a distinct color palette that reflects its tone and atmosphere, turning color into an immediate visual shorthand for the film’s identity. Different approaches to cinematography, such as framing, perspective, and movement, are used to activate the poster compositions, creating layouts that feel dynamic and cinematic rather than static.
Environment Activations
The films themselves extend beyond the screen and into the physical environment of New York City, where The Criterion Collection is based, allowing cinema to interact directly with the world around us. Rather than existing only as media we watch, the films become visual interventions within the city, blurring the boundary between everyday life and the cinematic world. These moments are designed to feel like portals between reality and film. Scenes, frames, or visual elements from different movies appear integrated into familiar spaces.
Website
Inspired by the iconic Criterion Closet, this redesigned website translates the feeling of stepping into that intimate archive of cinema into a digital space. Drawing from that idea of a living library, the website is designed to make the viewer feel as if they have stepped inside the closet themselves. The goal is to bring the sense of discovery and personal connection that the closet represents directly to the viewer, transforming the act of browsing films into an immersive, exploratory experience.
Social Media
The social media presence takes a more informal and immediate approach, designed to capture attention quickly while extending the visual language of the project. Instead of long-form explanations, the content focuses on short, fast-paced videos and simple graphic moments that are easy to engage with while scrolling. Key visual elements from the identity are carried into these posts to maintain consistency across platforms.
Criterion Collection: Best Sellers 2025
Edition Flipbook
Each film is color-coded according to its unique palette, reinforcing the idea that every movie carries its own visual atmosphere. The pages present a still frame from the film alongside its full color palette, shown in the film and rating, giving the reader a quick visual and contextual snapshot of the movie. The publication itself is cut in half horizontally, allowing readers to mix and match the top and bottom halves of different pages. This playful structure encourages experimentation, letting viewers compare still frames, palettes, and information. By rearranging the combinations, the reader can visually explore how drastically different each film’s aesthetic language can be.
Stationery
Special Thanks to Professor:
Shirleen Lavalais